That strategy does not always guarantee success. Zuckerberg is fiercely competitive and has long wanted to own a product that accomplishes what Twitter does. Zuckerberg’s Meta, which also owns Facebook and WhatsApp, has an extensive history of trying to stamp out social media rivals, partly by copying their features. That would make it less risky for creators and could free them from feeling like they are “stuck” on one platform, Mr. If a creator builds up a sizable number of followers on Threads, for instance, they could ostensibly take those followers with them to other platforms that are built on the same technology. What it means, essentially, is that Instagram wants to make it easier for Threads to operate seamlessly with other platforms, which could appeal to creators and influencers so they do not have to start from scratch on each app. This might sound like a lot of tech speak. Other apps like Mastodon, another social network, also function in this way. Instagram’s goal is to ultimately have Threads work across multiple apps in what it calls the Fediverse, which is shorthand for a federated universe of services that share communication protocols. A user’s Instagram handle must also be their Threads user name. Those interested in signing up for the new app are required to have an Instagram account for now. Instagram has tied Threads closely to itself. “The idea is to hopefully build an open, friendly space for communities,” Adam Mosseri, head of Instagram, said in an interview. Threads also helps boost Instagram, which is a marquee app in Meta’s family of products. What is Threads and how does it work?īuilt by Instagram, Threads is positioned as an app where people can have real-time, public conversations with one another. “It is infinitely preferable to be attacked by strangers on Twitter, than indulge in the false happiness of hide-the-pain Instagram,” he wrote on Twitter. Musk weighed in, saying he was not impressed by Threads and claiming he had canceled his Instagram account. Hopefully we will.” He later said that Threads achieved 10 million sign-ups within seven hours of its launch.
Twitter has had the opportunity to do this but hasn’t nailed it. Zuckerberg said: “I think there should be a public conversations app with 1 billion+ people on it.
In a post to his Threads account on Wednesday, Mr.
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